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16 April, 2014

10 Common Link Building Problems

By on 20.51

For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all.
This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin. Successfully recovering from link related penalties requires a comprehensive approach to link removal. Part of that is understanding what types of links you need to remove.
What follows are 10 of the most common link problems that have resulted in link related penalties or lost rankings due to a Google algorithm update.
 

1. Article Directories

Article directories were hit in the initial Penguin release on April 24, 2012. If you are currently adding article directory links, then stop the program right away.
In addition, if you have some links that resulted from article directories, then work on getting them removed. If you can't get them removed, then use the Google Disavow Tool to request that they be ignored by Google.
For those who want to debate the merits of this tool, we have used it, and it works like a champ.

2. Low-Quality Directories

There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter. The right policy here is clear. Participate in the major directories: Yahoo DirectoryDMOZBest of the Web, and Business.com.
After that, consider a very small number of directories specific to your vertical market. If you find yourself with 10 or more directory links, something is wrong. Directories are not a volume source of links.

3. Low Relevance Guest Posts

Guest posting on sites that you are truly proud of is a great idea. But this can be overdone too. For example, if the post is not relevant to your site, or the site is not relevant to your post, don't do it.
For your guest posting efforts, shoot for the highest possible targets you can. Would you brag about being posted on a particular target site to your customers? If not, then keep looking for a better target.

4. Low Relevance/Accuracy Infographics

This is a popular strategy many people use to promote their sites. Infographics are cool looking, and they can communicate certain types of information very effectively, which is why they are popular with users and publishers.
However, many people have fallen into cranking out infographics, focusing on volume, not quality. This is another one to stop.
"I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree."
I think that low quality infographics (for example, ones with inaccurate information) or low relevance infographics are a natural target for Google, thought these things may be hard for them to detect algorithically. However, infographics may get targeted a bit more broadly as Google has concerns about whether people accepting infographics really care about endorsing the page that they end up linking to.
Important footnote: Algorithmically detecting these types of links is obviously somewhat hard, but when you submit a reconsideration request a human gets involved. Sticks out like a sore thumb to them!

5. Paid Guest Posts

To me, paid guest posts are one of the more obvious ones, but a lot of people still do this. One big flag for this is a site that has a significant number of incoming links from posts that have rich anchor text embedded in the middle of the text.
If you do guest posting work for your clients, you should never pay for any posts. In addition, the links you get your clients should always be simple attribution links at the bottom of the post.
Aim for very high end (brand building caliber) targets. This is the type of branding and link building work a Googler would love.

6. Anchor Text

This one may upset some people. As I predicted in "SEO Revelations for 2013", I believe Google will take action (or more action) against sites that have too much rich anchor text in their backlink profile. You could argue that their EMD update was a step in that direction, but there is much more they can do here.
Some rich anchor text is fine, but when your Reebok ZigNano ProFury sneakers page has 25 links pointing to it, and all the anchor text says "Reebok ZigNano ProFury Sneakers" or some derivative of that it looks a bit manipulated, know what I mean? You might as well paint a bullseye on your back. Human reviewers looking at your reconsideration request will pick this out in a heartbeat.

7. Doorway Pages

An oldie but goodie! These are thin content pages/sites that exist only to capture search traffic and then to get people to go to another site (in this case the site with the penalty).
This is a practice that can a publisher banned all on it own. You need to dump these as fast as you can!

8. International Sites

I always chuckle when I see a site with lots of links from Polish sites where the page is written entirely in Polish and right in the middle somewhere is this rich anchor text phrases in English. Ouch. You might as well go to building 43 at Google wearing a sign with your URL on one side and the words "I am a spammer" on the other.
More broadly, ask yourself: does that international link have any relevance to your brand at all? If you market a product or service solely in the U.S., why would you have any international links? It just doesn't make sense.

9. Blog Carnivals

Stated with an optimistic eye, blog carnivals are communities where people share content, some editorial review is, or isn't, provided by the person running the carnival, and other publishers can then come find articles for publishing on their site.
Unfortunately, Google doesn't like blog carnivals. Like article directories, they have had way too many problems with them being used as link schemes. Best to stay away from these, and any other "marketplace" for content.

10. Poor Quality Content of Any Kind

You can argue about how this might be measured by a search engine. Here is a place where social media signals may add some real value as a signal.
Does your site, or articles you write, get social love? Or, do they get little attention at all? You could also look at the time on page type signals. Do people spend 2 minutes or more on the page, or do they stop by and run off right away?
The authorship initiative by Google is the start of an overt effort on their part to figure out who is publishing quality content. And, as I mentioned in my SEO Revelations article, they are already measuring and acting on time on site signals.
We don't necessarily make people remove these in the process of moving towards a reconsideration request, but we do press them hard to alter their strategy. Publishing content without regard to its quality is bad for your brand, and it will hurt your search rankings one way or another.

Some Overall Rules of Thumb

There are may other types of bad links we have encountered along the way, that I chose not to highlight above. The above list are the 10 most frequent scenarios we encounter and not an exhaustive list!
Here are a few more questions you should ask yourself to determine whether a link is good or not:
  • Is an argument required for you to prove it's a good link? A good link should not be the subject of an argument. No argument is required with good links, when you see a good link you know it right away. Once you start debating whether it could be considered a good link, or justifying it, it isn't.
  • Would you build the link if Google and Bing did not exist? Any good link is something that has value even without search engines.
  • Does the nature of the link enhance your brand in front of your target customers? Would you show it to a target customer as evidence that you are a high-quality, trustworthy business?
  • Did the person giving you the link intend it as a genuine endorsement? If not, Google wants to torch it, and so should you.

Summary

Link building should just be a form of branding and marketing. Reviewing your link profile and identifying the problems is a key part of the process. But, it is only the start. Once you get your penalty removed, you need to adapt your link building efforts to avoid doing these types of things again.

Valwriting is the oldest and most trusted player in essay topics and research paper writing

By on 06.01

Argumentative essay topics and research topics are works that are not possible for normal individuals to elaborate upon and present effective work copies. The writer of argumentatitve essay topics needs to provide the viewpoint from every angle and provide different conclusions that are acceptable to almost all the readers. In addition, essay writing is an art that attracts attention when it is interesting and covers all the features of the topic. Essays need to be compact and power-packed in order to deliver the exact results.



And research papers require all the research works to be followed in a standard fixed format for presentation. The main ingredients of this format are the introduction, the statement of the problem, the framework of the concept, methodology and bibliography. It is because decision makers get used to scrutinizing research papers in a fixed format. Hence, researchers are required to evaluate and express their work in the accepted format.

The high level of standard and meticulous observation towards each and every attribute of the research work is the trademark of the work of expert writers at Valwriting. The academics at Valwriting display impeccable command over their subject of specialization and it is this command that helps its customers to hit the mark in their paper work.

14 April, 2014

The Bill Gates Foundation Story

By on 07.35

Bill and Melinda Gates – All That Money and They’re Doing the Right Thing!
William Henry “Bill” Gates III; the man so many people love to hate. Well not hate, maybe, but certainly envy. And what’s not to envy? His is the consummate rags to riches story. In the right place at the right time, Bill turned a passing opportunity into what is arguably the most successful company on the planet. 

First, a brief history
Follow his meteoric rise to fame from geeky programmer in 1975 who co-founded a small software company originally named Micro-Soft, to CEO of Microsoft until he stepped down in January 2000, and you see a driven man who has the skills and savvy to capture the PC marketplace and hold it hostage with the only operating system most PC users have ever known.

Here’s a man that reportedly earns more than $300 per second who wakes up one day to the realization that he has reached the pinnacle of his career and can’t possibly buy enough toys to drain his bank account. So what does one of the world’s most wealthy men do when he grows tired of running the multi-national company he built from the ground up?

Now, the history-making foundation
He and his bride took the lion’s share of their wealth and created The Bill & Melinda Gates Foundation (B&MGF or the Gates Foundation). The primary purpose of one of the world’s largest privately-owned philanthropic organizations is “to enhance healthcare and reduce extreme poverty, globally and in America, and to expand educational opportunities and access to information technology.”

And that’s just what Mr. and Mrs. Gates are busy doing. On October 20th, it was announced that the Foundation recently awarded 76 grants, each in the amount of $100,000 with the goal of finding newer and better ways to improve global health. While this in itself is newsworthy, something else that caught people’s attention during this year’s award was the recipients.

Many of the $100,000 grants were awarded to “young” researchers; graduate students and post docs. And this points to a major shift. Historically, the people that are awarded grants are the ones with the most experience in their fields. These tend to be professors and associate professors. Of the 3,000 grant applications submitted to the Bill and Melinda Gates Foundation for consideration, the majority were submitted by the groups with more life and work experience; in other words, the older folks.

But when you take a closer look at the applications that were ultimately chosen after not one but three rounds of consideration, a noticeable percentage was awarded to younger applicants. 

Why the shift?
Is this an effort by Bill Gates to relive his youth by giving a hand, or in this case, $100,000 to so many younger applicants? Or do the Gateses think it’s time to let a younger, more innovative generation take a chance at solving the world’s problems? Or is something else going on?
What do you think?

11 April, 2014

The Unprecedented Rise in Pharmacy Robberies

By on 06.30

If you’ve seen the news lately, chances are you’ve heard a story about a pharmacy robbery. Pharmacy robberies are on the rise, and no community is immune. Albany, Louisville, Seattle, Tulsa, Tampa, San Antonio and plenty of other communities have all been victimized by this escalating crime. If there’s a store in your neighborhood that sells drugs, it may not have been hit yet. But it’s definitely a target. 


What’s behind the rise?
Has the cost of prescription drugs spiraled so far out of control that ordinary citizens are turning to a life of crime just so they can soothe their ailments? Prescription drug coverage has gotten bad, but not that bad – at least not yet!
After reviewing several of the stories and a few police reports, it seems this latest crime wave is being carried by people looking to make money. With a street price of up to $100 per pill, selling black market prescription drugs is a very lucrative business.
Unable to afford such a hefty price tag, or perhaps because of an inability to find their drug of choice on the streets, addicts are also turning their attention to this reliable source.

A crime of opportunity
And why not? Robbing a pharmacy is a crime of opportunity, and with pharmacies, discount superstores and even grocery stores selling prescriptions drugs, there’s plenty of opportunity. Here’s how most pharmacy robberies take place: The perpetrator visits the pharmacy a few times before making his move. Or he comes in, gives the appearance he’s browsing the aisles, but in reality, he’s waiting for the best opportunity to strike by making note of who’s paying attention and what type of security measures are in place. 

With or without a weapon, the thief approaches the pharmacy counter and demands the drugs. The drugs of choice tend to be OxyContin, Xanax and Vicodin. Sometimes the thief is bolder, hurdling the counter and taking as much of the desired drugs as possible. The getaway is fast, giving employees little time to react.

To combat this rising tide of crime, business owners are beefing up their security measures. They’re installing surveillance cameras. They’re installing more lighting in parking lots. They’re instructing pharmacy workers, cashiers and stock clerks on what to do if they notice someone suspicious or are present during a robbery. Some even have on hand tracking devices that pharmacy workers can place inside the robber’s bag along with the drugs. 

However, penalties for robbing a pharmacy are lax, so the benefits of attempting this type of crime still outweigh the disadvantages associated with getting caught. Until penalties are stiffened, all the security measures in the world won’t be enough to deter determined criminals. 

How to stay safe
Maybe you can’t avoid the neighborhood pharmacy or grocery store, but you can better protect yourself by changing your ways. For example, you can shop during daylight hours, report suspicious-looking customers, and frequent more heavily-trafficked businesses. 

Better yet, don’t go out at all. Instead, stay home and order your prescription drugs online.
If this is a growing problem in your area, please let us know. Tell us how this affects you and your family.

08 April, 2014

Acne – Treatment

By on 18.57

Fortunately there are many ways of treating Acne, as well as many products which are sold as treatment, but have no proven effects. Usually the treatments improve the aspect very little in the first one or two weeks, and the Acne begins to decrease after approximately three months. A way of treatment is with cortisone, which can bring quick results. The treatments usually have the following scopes:
 
1. A hormonal manipulation 
2. They normalize the shedding in the pore, in order to prevent a possible blockage. 
3. Antinflammatory effects
Here is a list with the available treatments:

    Topical batericidals – are products that contain benzoyl peroxide and that are used in the moderate and mild forms of the inflammation. They can be found as gel, creams, bar soaps. Benzoyl peroxides may prevent the apparition of new lesions. You can also use other types of antibacterials such as triclosan, chlorhexidine gluconate but these are usually less effective.

    Topical antibiotics
– are those that are applied externally. These antibiotics such as: clindamycin, stiemycin, tetracycline and erythromycin usually kill the bacteria that cause the inflammation. These antibiotics are recommended because they cause no harm to the stomach are have no side effects.

    Oral antibiotics – also include tetracycline, oxytetracycline, Doxycycline, minocycline, lymecycline, trimethoprim and erythromycin. But these antibiotics do not assure the reappearance of the Acne.

    Topical retinoids - are a group of drugs which help in the normalizing of the follicle cells. Here are a few retinoids: tretinoin, adapalene, tazarotene, and isotretinoin. The retinoids usually have mild side effects.

    Oral retinoids – is a treatment for a period of four to six months that consists of taking vitamin A derivative isotretinoin. Isotretinoin helps in the reducing the secretion of oils by the glands.
   
 Hormonal treatments – are usually used in women and are combination of progesterone or oestrogen methods of contraception. In reducing the androgenic hormone levels the most effective is Cyproterone combined with an estrogen.

    Phototherapy which is divided in “blue and red light”, photodynamic therapy and laser treatment.

    Laser treatment – is used to reduce the scars that remain after the Acne, but now it can also be used in the prevention of it by:
    Burning the sebaceous gland that produces oil.
    Burning the follicle sac in which the hair grows.
    Inducing the formation of oxygen in the bacteria and killing them.

The only fear of the laser treatment is that it can cause a hyperpigmentated areas and dryness of the skin on long terms.
Here is a list of other drugs that can be used in treating the Acne or even prevent it:

    Clindamycin capsules
    Benzac
    Brevoxyl
    Clearsil
    Desquam
    Oxy 5
    PanOxyl
    Triaz
    Cleocin topical solution
    Clinda-derm
    Clindagel gel
    Akne Mycin Ointment
    Emgel
    Erygel
    erythromycin Tablets
    erythromycin Oral Suspension
    Claravis
    Amnesteem
    Sotret
    Altinac
    Avita
    Renova
    Retin A
    Retin A Mycro gel

22 Maret, 2014

Acne – Symptoms

By on 11.49

It is well known that any medical disorder (including Acne) can trigger a variety of symptoms. Therefore, some of this medical condition's most uncommon symptoms have not been listed here. This is why we strongly recommend you to contact your personal health care provider whenever you develop any unusual, bothersome or unpleasant symptoms. Your personal physician will be able to tell you if you are suffering from Acne or from any other medical disorder. You should also remember that the symptoms developed, also depend on the type of Acne you have, as it can be inflammatory or non-inflammatory.


Here is a list of the most common symptoms of the disease:
  • The neck and face are the most affected parts of the body, although you may also develop this inflammation on the shoulders, chest and back.
  • Inflamed white-heads and black-heads
  • Can cause disfiguring, cysts and deep, scars–only in the severe form
  • Red pimples and pustules appear
  • Papules – which are small raised bumps, and can be red and tender
  • Nodules – which are painful lumps, that appear beneath the skin
  • Patients may flush and blush easier
  • Patients usually have a bulbous nose
  • Skin eruptions
  • A possible redness of some parts of the affected area or all of it.
  • Persistent and also recurrent red sports.
  • Red swellings, which are usually filled with pus
  • Acne conglobata – is a very are form of inflammatory disease, which firstly appears on the back and chest, it is characterized by nodules, papules and pimples, but a severe bacterial infection may develop.

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